Landing page is a standalone web page, designed and created specifically for advertising or marketing campaigns. A landing page acts as a first impression of your business and definitely helps to boost your proposed products or services if positioned well, a Landing page is where a visitor simply “lands” after they click on a link in a created campaigns and that can be through email, or advertisements from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places.
Landing pages are designed to focus a website visitors’ attention on a specific product, offer, or service. A landing page usually provides simplistic but prominent information about a very particular product or service offered and nothing else, this is to limit the distractions of other content on your website. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
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